"Marketing is the action or business of promoting and selling products or services, including market research and advertising." (Google search).
A good marketing campaign should encompass the following:
Identify and understand buyers' needs / problem
"Educate" and remind buyers that they ARE looking for a solution to their "problem"
Inform and remind buyers that the seller offer the solution.
Attain to buyers inquiries.
Offer ways for them to order product/service
Deliver the product/service effeciently and effectively
Manage after sales services / support / help
Offer ways to re-order products / services
IMS International generally is an I.T company with vast experience in providing solution for different industries, ranging from resorts, palm oil industries, tourism, education, pets shops and other businesses.
We, however, are streamlining our service into internet marketing. We conduct our marketing campaign systematically targeting the market and the industry, aligning it with clients’ needs. We also intergrate and incorporate new technology and trends into our campaign to achieve that competitive edge for our clients.